SCRIBE GUIDES

Building your personal brand on LinkedIn means consistently creating and publishing engaging content. But with the demands of a busy...

You're on the hunt for a new role... but you don't necessarily want to advertise that to your existing company. It's easy to make changes...

LinkedIn is not just a platform for job hunting or showcasing your professional experience. It is a powerful tool for networking and...

LinkedIn is much more than an online CV. Over the past few years, the platform's been working hard to reposition itself as a business...

With millions of users worldwide, LinkedIn provides a valuable platform for professionals to connect, share insights, and showcase their...

Spend ten minutes on LinkedIn and you're likely to see their "Why not try LinkedIn Premium?" message. Although having a basic LinkedIn...

In the midst of pandemic lay-offs, LinkedIn introduced the now all-too-common "Open to Work" profile frame so that users could let...

One of the key elements of a compelling LinkedIn profile is the skills section. Adding relevant skills to your profile not only helps...

There's a lot of noise on LinkedIn. A lot of similar types of post saying similar things. If you're already posting regularly, it can be...

Whether you're looking for a new role or growing a business, being active on LinkedIn is an important tool... but only if you do it...

Whether you love it or hate it, being present and active on LinkedIn has become a must-do for every senior leader. But what counts as...

Having a company LinkedIn page is a quick and easy way to build your business's online presence. They're quick and easy to set up, with no ongoing costs. Whether you are a startup, consultancy, or established business, here's what you need to know about creating a business presence on LinkedIn with step-by-step instructions on setting up your company page. UNDERSTANDING THE POWER OF LINKEDIN FOR BUSINESS WHY LINKEDIN MATTERS FOR YOUR BUSINESS LinkedIn is not just another soc

You've spent time polishing your LinkedIn profile. You're regularly creating and posting great content, and... nothing. One like. No...

When you're looking for a senior role, there's a much smaller pool of opportunities to pick from and turnover can be slower at leadership...

To stand out in a sea of professionals, it's essential to optimise your LinkedIn profile to rank higher in search results and increase your online visibility. In this guide, we will explore proven strategies and best practices to optimise your LinkedIn profile and maximise your online visibility. 1. UNDERSTAND THE POWER OF KEYWORDS Keywords are the foundation of search engine optimisation (SEO), and they play a crucial role in making your LinkedIn profile more discoverable. T

It's powering chatbots. It's creating food plans. It's even writing pirate-y love letters and planning your kid's birthday party. Since its record-breaking launch in November 2022 , ChatGPT seems to be taking over the world. When it comes to writing, it's a valuable tool to help you look objectively at your LinkedIn profile, get found more easily by optimising for key words, and to help get over writer's block at the sheer awkwardness of writing about yourself. This guide cov

Video is one of the most effective ways to engage with your audience on LinkedIn LinkedIn say that video content is 20x more likely to be shared than any other type of post, and videos get 5x the engagement. In this guide, we will explore the various ways you can create and share videos on LinkedIn, as well as provide you with tips and strategies to maximise the impact of your video content. UNDERSTANDING LINKEDIN VIDEO SPECIFICATIONS Before diving into creating LinkedIn vid

Writer's block. Blank page syndrome. It's easy to feel... uninspired scrolling through your LinkedIn feed and seeing the same kind of content again and again. Turn your LinkedIn posts from crowd follower to thought leader with these15 content ideas that work for any industry. 1. VIDEO, VIDEO, VIDEO Video content is highly engaging and has become increasingly popular on LinkedIn. It allows you to convey your message effectively and capture the attention of your audience. Linke

Whether you're getting in touch with prospects for a new business or expanding your network prior to a job hunt, connection requests and messages are a central part of the LinkedIn experience. Growing your network and engaging with them is a crucial part of building your own brand. But LinkedIn relies on users logging in regularly: 141 million people log into their account daily, and to avoid them being faced with an inbox full of sales spam, there are limits on how many con

In today's competitive job market, having a strong online presence is crucial, especially for executives and senior professionals. In this checklist, we'll focus on how to optimise your LinkedIn profile to enhance your online visibility and attract new job opportunities. STEP 1: CHOOSE A PROFESSIONAL PROFILE PICTURE Your profile picture is the first impression you make on LinkedIn. It's essential to choose a high-quality, professional-looking photo that reflects your personal