SCRIBE GUIDES

LinkedIn is a powerful platform for lead generation, allowing businesses to increase their visibility, establish credibility, and connect with potential customers. With over 700 million users, LinkedIn provides a vast pool of professionals and decision-makers who are actively seeking business opportunities. In this article, we'll explore ten effective strategies to generate leads and grow your business using LinkedIn. 1. OPTIMISE YOUR LINKEDIN PROFILE Your LinkedIn profile is

Whether you're looking for a new role or running your own business, there are never enough hours in the day. Staying active on LinkedIn is crucial for leaders, but it's also incredibly time-consuming to do it properly. That's why busy leaders and founders are increasingly calling on (see what we did there), LinkedIn ghostwriters. WHAT IS LINKEDIN GHOSTWRITING? LinkedIn ghostwriting involves hiring a professional writer to create or curate content for your LinkedIn profile. So

With the introduction of Creator Mode, LinkedIn has created a whole new way for industry experts to build a following and stay top of mind: newsletters. In this guide, we will explore the ins and outs of LinkedIn newsletters, how to create and leverage them, and the immense benefits they can bring to your LinkedIn strategy. 1. WHAT ARE LINEKDIN NEWSLETTERS? LinkedIn newsletters are a valuable feature that allows users to publish and distribute regular content on LinkedIn. A s

LinkedIn has long been recognised as the go-to platform for professionals to network and find new roles. However, with the introduction of LinkedIn Creator Mode, the platform has expanded its horizons, providing users with the tools and features to become content creators and thought leaders. In this guide, we will explore what LinkedIn Creator Mode is and how it can help you reach a wider audience and establish your authority on the platform. UNDERSTANDING LINKEDIN CREATOR M

Posts, updates, blogs, articles, status, Tweets (RIP) - there are many different ways to be active on social media. On LinkedIn, you're mainly picking between articles and posts. While they share some similarities, there are distinct differences between the two. In this comprehensive guide, we'll explore these differences and when to use each type of content for maximum impact on your LinkedIn presence. I. LINKEDIN POSTS: REAL-TIME ENGAGEMENT WITH YOUR NETWORK LinkedIn posts

We all know that being active on LinkedIn is key to being visible online and building a compelling personal brand. But what kind of post works best: LinkedIn articles or LinkedIn posts? In this guide, we'll explore the key differences between LinkedIn articles and LinkedIn posts, their benefits and drawbacks, and when to use each format to maximise your reach and engagement on the platform. UNDERSTANDING LINKEDIN ARTICLES CHARACTERISTICS AND FORMAT LinkedIn articles, also kno

To make the most of your LinkedIn profile and boost your online visibility, it's essential to optimise it with relevant information, including course certificates and skills. In this guide, we'll walk you through the step-by-step process of adding course certificates and skills to your LinkedIn profile. 1. WHY ADDING COURSE CERTIFICATES AND SKILLS MATTERS BENEFITS OF ADDING COURSE CERTIFICATES: Demonstrate Continuous Learning: By showcasing your course certificates on your pr

LinkedIn is much more than an online CV - it's your virtual shop window, perfect for showcasing your achievements and attracting new opportunities. To help your profile stand out and build your personal brand, make the most of the Featured section on your LinkedIn profile. WHAT IS THE FEATURED SECTION? The Featured section is a powerful tool that allows you to highlight your best work samples, providing evidence of your skills and experience. It section enables you to featu

A complete guide on how to change your Linkedin cover picture and ideas for a background image that stands out. Having a strong online presence is crucial for professionals looking to advance their careers and expand their networks. With over 772 million members worldwide, LinkedIn is the undisputed leader when it comes to professional social networking. One often overlooked feature on LinkedIn that can significantly enhance your profile is the cover picture, also known as th

Whether you’re looking for complementary NED roles, switching careers, or going solo with your own consultancy, there’s an expectation that you’ll have a new, shiny website to go with it. And why shouldn’t you? If you believe the hype of the Squarespace or Wix adverts, anyone can have a beautiful, perfectly functioning website in just a few clicks for mere pennies. WHY PERSONAL WEBSITES ARE A BIG COMMITMENT Building, populating, and maintaining a website is a significant co

Change is hard. It’s uncomfortable. It’s why, as humans, we’re wired to try and avoid it, sticking instead to the safety of what we know. Over the past year, I’ve slowly been building up to a big change: leaving the security blanket of the “day job” to focus full time on my personal branding and executive ghostwriting business, Scribe . It’s not the first time I’ve stepped away from the neat and tidy pay check. I know how hard it is when you’re responsible for it all, when ev